Internet marketing can be very confusing. Key terms such as search engine marketing, search engine optimisation and Google adwords can make a newbie’s head swim. Each of these terms has a simple explanation that can be defined as follows.
Search engine marketing refers to the practice of drawing the attention of search engine spiders to your website. These spiders crawl throughout the web looking for terms and phrases used by people searching for particular products, services or information. These words are usually posted on the site using web content or in simpler terms, informative articles.
Search engine optimisation is accomplished by determining which words are most often searched for that pertain to the product, service or information you are offering. The idea is to optimize the use of specific keywords on the web site to draw the attention of the spiders. This search engine optimisation can be obtained using a number of methods.
One of the most popular methods is google adwords keyword search tool. This tool allows you to enter a keyword or phrase into a search box that produces matching or related keywords and phrases as well as pertinent data concerning these keywords such as number of searches per month, average cost per ad click and highest traffic month.
Basically search engine marketing is accomplished by using search engine optimisation. Meanwhile both of these methods can be achieved thru the use of Google adwords keyword research tool.